Refine customer interaction by utilizing user feedback, applying data analysis, split testing, interaction design, wire framing, storyboarding, prototyping, making use of personas and identifying successful and unsuccessful design patterns.

User Feedback
Utilize various research methodologies such as surveys and interviews to identify user needs and problems that could be addressed.

Data Analysis
Analyze gathered data to create models which identify the key metrics for data visualization.

Spill Testing
Conduct split testing and analyze results in order to identify which features of the product/service users respond best to.

Interaction Design
Map out methods and best practices in creating systems that are user-centric, simple, intuitive and clearly defined.

Take into account user needs and pathways in designing the structure and wireframe of the product/service.

Clearly illustrate the flow of user experience through storyboards, wireframes and sketched screens.

Test the different aspects and features of the product/service through paper prototyping, rapid prototyping, storyboarding, wireframing and participatory design.

Make use of personas gleaned from user feedback to effectively communicate user needs and goals to stakeholders.

Design Patterns
Determine which design patterns are successful and unsuccessful, and apply them during the process of designing and optimizing the product/service.